The communication audit is the launch pad for any effective communication proposal, as it facilitates analysis of the real communications situation for a company, corporation or institution and enables effective review of the channels and mediums currently in place (SWOT).
Internal communication audits detect to what extent the internal client is familiar with the policies, objectives, achievements and challenges of the organisation in which itworks. These audits allow us to identify if information is flowing properly and to discover how and where there are deficits or interruptions in that flow.
External communication audits measure the effectiveness of the communication tools currently in place and how messages are being perceived by target audiences.
With the results of these audits, UNDATIA informs the client of the areas where improvement is needed to correct these communication deficits.