UNDATIA has its own methodology for city brands (city branding) or location brands (place branding) to be projected at the desired level (local, provincial, national, international…).
Our methodology is based on the design and definition of the brand as well as its positioning and visibility. It is important to properly define the communication strategy to be followed and to build a strong story that matches the brand values.
UNDATIA’s experience in this field (with a successful brand, such as the Barcelona brand, for example), enables us to optimise resources and focus on the most appropriate targets, thereby returning profits on investments.
We work directly with the communication directors in each city or place, or with the agencies that manage the brand, depending on the chosen model.