A Strategic Communication Plan transforms an organisation’s communication needs into a definite action plan.
When defining a strategic communication plan for a company or institution, UNDATIA follows a three-step process.
The first phase involves immersion, research and analysis of the organisation in order to gain full insight (market, competition, context...).
Next, the desired objectives are clearly defined, as well as the Strategic Lines the plan will follow in order to achieve them.
Lastly, UNDATIA will propose specific actions in response to those Strategic Lines, and will define a schedule and the cost that each action could involve.
Once the plan is approved, UNDATIA works alongside our clients throughout the implementation process for each of the planned actions, and we monitor project coherence and goal fulfilment.