Product communication begins with the drawing up of a pre-strategy, with the aim of choosing the most appropriate communication tools for the context. These tools must be capable of transmitting the product’s intrinsic values, by presenting the content that needs to be communicated in an attractive format that is clear, direct and credible.
The aim is to support and disseminate the product launch, as well as increasing awareness of it.
There are different ways of reaching the required targets:
- Generating informative hooks which allow the product’s incorporation into the media
- Generating expectation on social networks
- Organising events
- Creating formatsthat can be translated to different information distribution platforms